There are indeed many shots showing "charity", mostly from i-phones. However, it is no coincidence that on the very day the news was full of the McCanns complaining about troll activity that their site has been "attacked" so complaints to the Met & Charity Commission could be made about Fraud. It's no coincidence that it was Thompson who brought the issue to HdH's forum after "noticing" something no-one else had.
In the same way that Amaral's GFM appeal was inexplicably altered to remove it from search engines just before its closure was announced, the mischief makers have been at it again. IMHO.
There is mention of "Charity" on Ben Needham's page.
It appears to be a publicity vehicle for links to charities: when I clicked on it I reached Scottish Charities perhaps accessing it from other areas enables access to local charities.
I think it is yet again another storm in a teacup jumped upon as a rod to beat the McCanns with; one could have hoped that this forum might have been spared the speculation.
It does however reinforce discussion on another thread
"Maddie parents agony at being taunted by online trolls" who it seems never pass an opportunity to denigrate Madeleine's parents.