All very useful but were any of them initiated by the parents and paid for by the fund ?
Not to worry, they wouldn’t have helped anyway.
This was initiated and paid for by the fund
“A new campaign launched by Kate and Gerry McCann to help find their missing daughter, Madeleine, has ignited fresh controversy in Praia da Luz.For the next three weeks, posters, pamphlets, billboards, bus back advertising, mail shots and mobile A-van announcements will be targeting residents of the Lagos and Vila do Bispo areas”
So the campaign which you have slagged off as being one billboard in PdL was significantly more than that. As this was the area in which Madeleine McCann was last seen it would have been the most logical place to mount it. To mount a similar campaign in every European city would have been some what ill-targeted and cost a fortune. The fact that businesses and organizations arouund Europe were willing and able to do their bit (presumably with the McCanns blessing)meant that the fund could be used to mount a private investigation, which was in itself very costly but meant that for many months professional individuals were actively looking for their daughter. The fact that these turned out to be conmen and /or useless was really not something the McCanns could have foreseen, unless you,believe otherwise...?