Sadly, imo, I think the McCanns were seen, not least in the eyes of Amaral & PJ, to be using the media to promote Madeleine's disappearance only as abduction almost from the beginning. Rightly or wrongly, I think the courts considered Amaral's opinion of events, via his book based on PJ files, carried equal weight in the absence of proven truth.
The McCanns had little choice other than to use the media if they were to stand any chance of finding Madeleine. We are fully aware of the legal restrictions placed on PJ in relation to media and secrecy but many people, including the McCanns, found ways to circumvent both this and libel laws irrespective of the nature of their opinions.
Having followed Nicola Bulley's case it's apparent what harm publicity and free speech can be done to a victim, their family and the police personnel who have the unenviable task of investigating someone's disappearance. Words shouldn't be more important than actions but we seem to be moving towards a society in which there are ever-increasing repercussions for expressing our viewpoint.
Despite the alleged secrecy of Portuguese investigation the McCanns had the worst possible press foisted upon them right from the word “Go!”. All of which had an impact because the gossip emanated from impeccable sources within the investigation all of which was designed to present the McCanns and their friends in the worst possible light.
To me, whatever thoughts Amaral and the PJ had were not for publication in the public domain – in the first instance that was not only a breach of professionalism, it was a breach in the law.
Amaral's job was not to be judge and jury - his job was to find out what happened using evidence and not his fertile but badly directed imagination.
So basically the McCanns did not have the protection of Portuguese law in the beginning which resulted in them ultimately not having the protection of the ECHR.