How can voters make informed decisions based on misleading information? It seems to me there was a lot of misleading info from both camps (and the reason I didn't bother voting). Perhaps the most highlighted example was the claim that if the UK exited the EU £350 million a week could be spent on the NHS.
Following the result/Brexit it seems the UK wants to negotiate access to the 'single market' but with restrictions placed on the 'free movement of people'. It seems as far as the EU is concerned one is contingent on the other. As I understand it many people voted leave as they are unhappy about the levels of immigration into the UK.
I'm struggling to think of any other area of life where it would be possible for groups of individuals to provide misleading information in order to persuade others to take a course of action without any consequences.
The following is interesting and explains why political advertising falls outside the Advertising Standards Authority:https://www.asa.org.uk/News-resources/Media-Centre/2014/Political-advertising.aspx#.V3pz4TWGzIU
It appears freedom of speech takes precedence when it comes to political advertising and yet everyone else has to play by the rules or risk consequences:https://www.asa.org.uk/Rulings/Non-compliant-online-advertisers.aspx