1. Who brought the media to Praia da Luz? Oh yes, the McCanns and their friends.
2. Did the media chase them when they went jogging? Oh no, they had an agreement with them.
REMEMBER: ASK THE POLICE TO HELP WITH CONTACTING THE MEDIA - DO NOT DO SO YOURSELF.
This will help to make sure that any activity you carry out has the greatest chance of success and fits in with what the police are doing.
You should also discuss what information about the missing person should and should not be given to the media with the police officer investigating the case, as this may affect the investigation.
In rare cases, police may advise against publicity and if so, they will tell you the reasons for doing this.
http://www.closeronline.co.uk/2015/07/what-to-do-if-your-child-goes-missing
The McCanns wouldn't have a clue that the Portuguese way was to NOT advertise missing children in the media. That would be completely alien to them All they would know is what happens in the UK. As it happens they did not contact the media themselves, a friend of one of their friends did. It was as a result of that info appearing on TV that hordes of reporters were sent off to Luz. The McCanns didn't ask them to come and could have no idea that they were going to arrive in their hundreds.
The first appeal in Portugal re her disappearance and giving her description including her eye defect was on 5th May - at Amaral's instigation. One occasion when IMO he could not be criticised for being slow off the mark.
IMO it was because of the huge press presence, which the McCanns had absolutely no control over, that C.Mitchell was sent out to help them to cope with. And why not? They had no experience of dealing with the press. They would have been lambs to the slaughter IMO.
Yes they did go out jogging - we have the photographs taken by the press to prove it. But that was not during the first week - when IMO any attempt to go out and about in Luz would have been impossible due to the press attention they would have received. I assume that when CM arrived he came to some kind of mutual arrangement with the press to allow the McCanns to go out without being pursued by reporters. But that's guesswork on my part.