I was thinking on my walk home today, if I worked for a large company (like I used to) and it was our loyal customers who (for a small fee) were able to decide who should be the CEO of the business, what a recipe for disaster that would be. They would be appointing someone whose 'people' skills, ability to lead a team, intellectual ability etc they wouldn't have the first clue about (not being part of the company themselves), nor of having worked along side this person. So if the post room boy decided to stand as a candidate, and he had an appealingly goofy smile, a humble demeanour and made lots of promises to offer customers bigger and better services, and there was a populist movement among our customers to shaft the "high-ups" and put someone "down-to-earth" with little expertise and few ideas in the top position (just for the lulz or some misplaced sense of justice for the working man) then that may be considered "democratic" but it sure as hell wouldn't be in the best interests of those actually working within the company, or the company itself.
