The BBC don't seem to be paying him much attention. Not like if he were a little white girl.
Personally I don't see any overt racism so far.
The fact that media coverage is not wall to wall is not necessarily a measure of how efficiently an investigation is being conducted. We have all been brainwashed into thinking that the more the media covers something, the more important it is and the better we know the facts. In fact over exposure can be counterproductive in a missing persons case. We have also been used to everything being on the front pages with everything on the McCann case, but that is hardly the standard.
Police do appear to be pulling out all the stops. They have mobilised huge numbers of personnel and search parties, interviewed family members, checked borders and coastal areas, followed up paedophile information, and implemented the national missing child alert system - as well as making public appeals. Forensics appear to be being professionally done; the whole street is now sealed off. I don't know if there's anything there to suggest that they're not pulling their weight. The local MP has spoken of the matter in the House of Commons as well.
This family are clearly a very ordinary one. Possibly first-generation immigrants living in a solidly working-class part of Edinburgh. The mother a single mother with a number of children. Not privileged people in any way shape or form; no connections as far as we know. Yet there are no obvious signs so far that police and authorities are not making all possible efforts - quite the reverse.
I found it interesting that superintendent McAinsh spoke of the missing child as the 'wee boy'. Coming from Edinburgh, I know that this is an affectionate way of referring to a child (the Scots version of the diminutive form).
In speaking of the child in this affectionate way - using an expression one would normally reserve for one's own child or family member, or a child one is familiar with or fond of - Superintendent McAinsh is making a point of communicating on an emotional level with the public, playing on them, as parents, to empathise with the mother of the missing 'wee boy' in the appeal for help with the search.
To me that one detail was highly significant. Far from any concept of racism. And possibly the modus operandus of a female police officer?