"WANT TO MAKE A LIE SEEM TRUE? SAY IT AGAIN. AND AGAIN. AND AGAIN"YOU ONLY USE 10 percent of your brain. Eating carrots improves your eyesight. Vitamin C cures the common cold. Crime in the United States is at an all-time high.
None of those things are true.
But the facts don't actually matter: People repeat them so often that you believe them. Welcome to the “illusory truth effect,” a glitch in the human psyche that equates repetition with truth. Marketers and politicians are masters of manipulating this particular cognitive bias—which perhaps you have become more familiar with lately.
https://www.wired.com/2017/02/dont-believe-lies-just-people-repeat/Just keep lying. It’ll work eventually. "Want to convince someone of something entirely untrue? Just keep repeating it. Over and over. The illusory truth effect has been flying around the world of psychology since 1977. But recently, more and more evidence has arrived to back it up. The illusory truth effect is the idea that if you repeat something often enough, people will slowly start to believe it’s true. Sounds about right, considering all the times we’ve blindly trusted an old wives’ tale or a much-retweeted factoid. But a new study has revealed that the illusory truth effect is much stronger than we imagined. Because it turns out that even if a person has prior knowledge disproving a lie they’re being told, they’ll still believe the lie if it’s repeated enough.
Read more:
http://metro.co.uk/2015/12/01/if-you-repeat-a-lie-enough-people-think-its-true-5536488/?ito=cbshareHOW LIARS CREATE THE ILLUSION OF TRUTH"Repetition makes a fact seem more true, regardless of whether it is or not. Understanding this effect can help you avoid falling for propaganda, says psychologist Tom Stafford
“Repeat a lie often enough and it becomes the truth”, is a law of propaganda often attributed to the Nazi Joseph Goebbels. Among psychologists something like this known as the "illusion of truth" effect. Here's how a typical experiment on the effect works: participants rate how true trivia items are, things like "A prune is a dried plum". Sometimes these items are true (like that one), but sometimes participants see a parallel version which isn't true (something like "A date is a dried plum").
After a break – of minutes or even weeks – the participants do the procedure again, but this time some of the items they rate are new, and some they saw before in the first phase. The key finding is that people tend to rate items they've seen before as more likely to be true, regardless of whether they are true or not, and seemingly for the sole reason that they are more familiar.
So, here, captured in the lab, seems to be the source for the saying that if you repeat a lie often enough it becomes the truth. And if you look around yourself, you may start to think that everyone from advertisers to politicians are taking advantage of this foible of human psychology.
But a reliable effect in the lab isn't necessarily an important effect on people's real-world beliefs. If you really could make a lie sound true by repetition, there'd be no need for all the other techniques of persuasion.
http://www.bbc.com/future/story/20161026-how-liars-create-the-illusion-of-truthThis is what Jezza does - he's transparent