Really? When? Please cite them.
You want me to list all damaging ( to the parents) stories over a number of years? sorry I don't think that's reasonable?
Perhaps a quote from Clarence Mitchell ( friend of the McCanns) saying negative stories were planted would suffice?
He had to return to his government role, and others handled the McCanns’ PR. But even then, he says, the family still called him for advice in his own time. ‘We had become friends,’ he says. ‘But I couldn’t help them beyond the odd phone call, because officially the Government couldn’t be seen to be involved.’ In September, he quit his government role in order to work for the family, at a time when much of the media seemed to be turning against the McCanns.
Mitchell is clear about the reasons for this change of feeling: ‘I have to be careful what I say, but somebody who has good connections with the police decided early on, it appears, that they were somehow involved, and decided to plant stories.’
The Portuguese press ran these stories – ‘they have a very lurid end to the tabloid market, just as we do,’ he says Mitchell is obviously angry with the press, many of whom he believes were simply ‘recycling rubbish’: ‘As a former journalist myself, some of the behaviour of the British press has been shameful.’
Mitchell played a great part in quashing the most negative of these stories...
https://www.prweek.com/article/769746/profile-clarence-mitchell-spokesman-mccann-familyAn interesting read actually. "
In his current role, of course, Mitchell is far from neutral – indeed, he is vehemently convinced of the McCanns’ innocence, a fact that has not been lost on the press covering the story. One national newspaper journalist describes Mitchell’s work with the McCanns as a ‘crusade to right what he perceives as a real injustice’.'
As a P.R. representative he can't be neutral. The whole point of P.R. is to present your client in a favourable light.
Apparently around 1 in 5 media stories ( or more) are P.R. generated according to some studies.
I have no doubt Clarence is feeding most of the McCann stories to the press, most certainly the ones with a 'friend' as source. Who else could it be logically when it's Clarences job and 'crusade' ?