This is not referring to 10.10 it is referring to later (when several witnesses including GNR confirm at main reception)
Yes that was at 10:40 quite a bit later than what they were asking about in all probability. He's never had a rog to say where he was from 10pm onwards in full detail. I'm surprised his arguido interview didn't cover it more fully. But the reconstruction would have covered it

"While the guests and employees of the resort were searching, he went to the main Reception to check whether they had called the Police, and told Kate to wait inside the apartment. After going to the Reception he went back to the apartment where he stayed in the living room and in their bedroom." (GM 7 Sep)
Does that mean 10:40 to you Pegasus?
"Everybody sprinted back to our apartment, except for Dianne, who remained in the Tapas area, and Jane, who was away from the table seeing to her kids.
I remember feeling frustrated when David said, ‘Let’s just check the apartment.’ I’d done that, and I knew, I knew, that Madeleine had been abducted.
I ran out into the car park, flying from end to end, yelling desperately, ‘Madeleine! Madeleine!’ >@@(*&) It was so cold and so windy.
I kept picturing her in her short-sleeved Marks and Spencer Eeyore pyjamas and feeling how chilled she would be. Bizarrely, I found myself thinking
it would have been better if she’d been wearing her long-sleeved Barbie ones. >@@(*&) (
long sleeved re Smithman - PF) Fear was shearing through my body.
In the children’s room, Gerry lowered the shutter at the open window. Rushing outside, he made the sickening discovery that it could be raised from this side, too, not just from inside as we’d thought. >@@(*&) (
So did Dianne only minutes later and then Fiona after her - PF)
Gerry, David, Russell and Matt split into pairs and dashed around the adjacent apartment blocks, meeting back at our flat within a couple of minutes. >@@(*&) (
Not according to Matt, Russ & DP - Gerry didn't meet up again with them - PF)
Just after ten past ten, Gerry asked Matt to run to the Ocean Club’s twenty-four-hour reception to get the staff to call the police. >@@(*&) (
Not according to Matt & Fiona - PF) All the screaming and shouting had now alerted other guests and staff that something was amiss and various people were beginning to appear outside the apartment, front and back. I vividly recall sobbing, ‘Not Madeleine, not Madeleine, not Madeleine.’ I was trying so hard to suppress the negative voice in my head tormenting me with the words, ‘She’s gone. She’s gone.’ Even now, when the dark clouds close in on me, I find myself shaking my head manically and repeating over and over again, ‘Not Madeleine, not Madeleine. Please God, not my Madeleine.’
Gerry and I were standing in the living room clutching each other, utterly distraught. I couldn’t help myself, let alone try to soothe Gerry, who was in a state too harrowing for me to bear, howling for his precious little girl. I kept blaming myself – ‘We’ve let her down! We’ve failed her!’ – which increased Fiona’s own distress. ‘You haven’t, Kate. You haven’t,’ she insisted.
By this time the Mark Warner people had rounded up as many of their colleagues as they could, off-duty staff as well as those just finishing their shifts, rousing some of them from their beds. Close to ten-thirty they activated the company’s ‘missing child search protocol’ and mobilized people to comb the complex and its environs. At
10.35 the police had still not arrived, so Gerry asked Matt if he would go back down to the twenty-four-hour reception and find out what was happening. John Hill, the Mark Warner resort manager, came up to the veranda behind our apartment. I remember screaming at him to do something.
‘Where are the police?’ I yelled at him." (Madeleine)