You are reading something into that post which was neither said ... nor was it implied. In my opinion that you think it was is entirely a matter for you and your conscience.
What is plainly obvious Brietta, is the number of photographs the Mccanns posed for, either individually or together.
For people to employ PR reps, as they did so early on, implied directly they were having their 'public image' massaged, to garnish sympathy, such as the one G-Unit posted.
Whilst some people may believe they were done merely to advertise the disappearance of Madeleine, it is not the impression others would get.
Likewise, all the way since the onset of this case, photos of a young Madeleine have been published worldwide. At the start I could comprehend that, but not now.
I believe that she is dead, as do many other people. Some like you hope by some chance she might still be alive. So can you explain, if the latter was true, how continuous publication of the old photos helps in the 'search' ?