GP - Other books were written about the McCann case. Have you knowledge of them?
SL thinks there are quite a few, such as, "A culpa dos McCann" (The Guilt of the McCanns) and the Kate McCann book, “Madeleine”.
2) The Plaintiff’s lawyer, Dra Isabel Duarte.
ID - alluding to the successive 12 editions of the book which she lists, asks the witness if he has an idea of the number of returns, either because the copy was defective or had been damaged.
SL says that G&P, in terms of editions and copies, takes good care to protect the rights of the authors. He adds that at the beginning there are more requests than copies provided. This changes with the final edition.
ID - What about the books which were controlled by the injunction?
SL there is always distributed books that escape an injunction, but most of the copies were delivered to the pursuers' lawyer, namely (Dra Isabel Duarte). He says he couldn't guarantee that all were delivered, but can guarantee that no copy remained at the publisher or at the distributor.
ID - About the sale price, are you certain of what you answered?
SL says he is.
ID - Wasn't the sale price lowered in the case of this book?
SL says that for most books that doesn't happen. It happens sometimes when the book has no success or when there's a motive to promote it. He doesn't think it is good practice.
ID - What likely happened in the case of this book?
SL nothing of this kind happened.
ID - Therefore the sale price was around €13. What about the hypermarkets?
SL states the hypermarkets don’t normally promote books to the public and adds that the 15,000 copies of the first edition were sold in the same week. He adds that all editions are referred to in the following ones.
The Judge asks whether the witness knows the percentage of returns among the published books.
SL doesn't know.
Evidence ends.
Note: Mário Sena Lopes was a witness in the matter of the temporary Injunction granted in respect of the McCanns v G Amaral & Others in relation to the publication of the Amaral book, The Truth of the Lie. The decision for which was delivered on 18 February 2010.
Mário Rui da Silva Sena Lopes, editorial manager for the publisher from July 2007 to September 2009, clarified questions regarding the choice of date to launch the book, foreign editions and destruction of books; he stated that negotiations for the book began in the first trimester [quarter] of 2008.
http://www.mccannfiles.com/id339.html