If it's a deliberate one perhaps, but I think the release of these e-fits is an act of desperation not deliberation. Just days before Crimewatch people weren't even talking much about the 10pm sighting online, because there had been no hint of the new thinking in the press. You'd maybe expect a change this dramatic to be slowly leaked, but the public were just hit with it all at once weren't they.
Yes, that's one of the problems.
SY are being very unclear to the public on what message they are trying to get across.
Are the e-fits the same person, different people..? Without following the case it's hard to take in.
The crimewatch reconstruction went so quickly. The fact that the Smith sighting consisted of a whole family of people who saw a man carrying a child - hence the different e-fits - was mentioned only very briefly. Would people have understood in passing what these two pictures were supposed to be about?
Added to that, they look very different. So how anyone unfamilliar with the details of the case would be expected to grasp in a flash that they were supposed to represent the same person it's hard to imagine.
All very badly thought out and not very clearly done.