Well how about this
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Lord Bell: "The McCanns paid me £500,000 in fees to keep them on the front page of every single newspaper for a year, which we did"Stunning recent revelation from a book by Owen Jones, 'The Establishment And how they get away with it', which appeared in a review of Jones' book by Mark Diston & Lucy Orr (extract follows):
'And Lord Bell: "The McCanns paid me £500,000 in fees to keep them on the front page of every single newspaper for a year, which we did" - a fact that I'd never heard before. No doubt the campaign would have been less effective if "Advertisement" had been engraved above the missing child's photograph.'
A somewhat startling admission if true and, if it is, was it paid in advance and where did the money come from? The prescience of the McCanns would have been truly amazing had they known that Madeleine was not going to be found at the very least for a year! And what would Lord Bell (of Bell Pottinger fame, btw) have done had the child materialised the day/a month/6 months after he accepted his half mill - given the McCanns a pro-rated refund, or kept the story going until the end of the contracted period?
The review can be found here -
http://www.theregister.co.uk/2014/09/14/weekend_review_page_file_maureen_callahan_champagne_supernovas_owen_jones_the_establishment_sophie_hannah_the_monogram_murders_poirot_ghost_write/?mt=1425911557274-------------------------------------------------------------------------------------------------------