Quite why SY did not push to get the CrimeWatch onto Portuguese TV is a matter for conjecture.
All I can see on the Portuguese side is that this man is not referred to as someone who may be entirely innocent (as per Redwood/CrimeWatch), but became the main SUSPECT. It reminds me of the ducking stool concept. If you drown you are innocent. If you survive, we will burn you.
If you want the nearest equivalent, think of the pig farmer hauled in for questioning in Dec 14. His criminal past was that the crime was committed in Luz, but otherwise has absolutely no connection to the McCann case, in time or MO. But nonetheless he got flame roasted by the press in Portugal and the UK.
As to the PJ, judging by the James Watson/Rikki Neave news recently, I think they are quite happy to carry out actions that are requested and legal under European law. I am not sure if that actually makes them interested though.
How heavily edited do you think a Portuguese offering would have been, bearing in mind that the investigation had not even been reopened there when Crimewatch was aired? Their judicial reluctance to release efits in criminal investigations is well-known.
http://cmtv.sapo.pt/opiniao/detalhe/carlos-anjos-divulgacao-de-retrato-robo-e-muito-pouco-profissional.html(see
http://joana-morais.blogspot.co.uk/2013/10/carlos-anjos-release-of-e-fits-is-very.html for full interview translation)
*snipped*
CMTV October 14th 2013
News anchor Andreia Vale [AV]: In the studio with us is Carlos Anjos, CMTV commentator. Hello Carlos, good afternoon. Thank you for being here. This e-fit of an individual, this new "breath" of the [English police] investigation, does it have any credibility in your opinion?
Carlos Anjos [CA], President of the Committee for the Protection of Crime Victims/ former president of the Criminal Investigation Officers' Union of the PJ (ASFIC/PJ) - Good afternoon. Unfortunately, no. Unfortunately, no. It seems to me, from the way that this is being carried out, from the standpoint of the criminal investigation to be very unprofessional. We do have in fact two schools of thought. We have the school of thought of criminal investigation in Continental Europe that has a particular way of working, where the media is only used to divulge any information when it reaches a dead end and is unable to go further; and the Anglo-Saxon school that uses the media in every way possible...