Right, so explain why they want to keep the focus off the German hobo then. Is it because they are determined to raise as much money as possible for various charities? Is that their sneaky and cruel motivation in your view?
Well they, their spokeperson / source, when pressed have trotted out the same adage, 'we're still looking for Maddie', while HCW's circus of ineptitide has rolled on in the background.
He maintains he's wrote to them explaining his deranged, opportune hobo theory; they state they've never received a letter.
The point being, they are distancing themselves from it, and, in the absence of a suitable reason for this stance and fuelled by sensationalist tabloid headlines, Joe Public will point at the fund and put two and two together.
That fund is significant and never publishes full accounts (allegedly) and as a limited company there are myriad ways to 'redistribute' funds, although there's no suggestion any director has been remunerated to date.
TL/DR: McCann's still looking for Maddie, fund continues to grow through investments, can be dispersed upon dissolvement.