For me, it remains as image management.
It is akin to picking up Antony and Cleopatra, only to find they are not the principal characters.
That split still appears to permeate this forum. Is Madeleine the main focus?
Hand on heart I would have to say that for many here it appears not.
I don't think Kate McCann particularly wanted to bare her soul in a book.
I think one must refer to the context and to the time when Kate wrote her book about Madeleine.
In 2010 her little girl had been missing after vanishing from her bed in 2007 and no-one was looking for her with the exception of private detectives paid for by Madeleine's Fund which had been set up for that purpose.
SnipAll proceeds from it will go to the McCanns' official fund to look for Madeleine, which had been in danger of running out next year.
"My reason for writing is simple: to give an account of the truth," said Kate McCann. "Publishing this book has been a very difficult decision, and is one that we have taken after much deliberation and with a very heavy heart.
"However, in the last few months, with the depletion of Madeleine's fund, it is a decision that has virtually been taken out of our hands. Every penny we raise through its sales will be spent on our search for Madeleine. Nothing is more important to us than finding our little girl."
https://www.theguardian.com/uk/2010/nov/15/mcanns-book-search-madeleine